Willi Geiger
I'm an Engineering Director at Cloudflare.
This site is mostly my test space to try out Cloudflare as user.
This is
About Me
I am a senior software engineering leader with deep specialisms in graphics, content creation, streaming media and full-stack web development (including mobile and embeded clients).
Before entering big tech, I spent 10 years as a Computer Graphics Supervisor at Industrial Light + Magic, supervising lighting and effects on major motion pictures.
I’m a highly articulate communicator, presenter and educator.
My hands-on skills are a little rusty, but I have lots of experience in:- C++
- Python
- Java
- JavaScript
- OpenGL
- Linux
- iOS
- Android
- HTML5
Experience
I am currently leading engineering for Cloudflare Images and Cloudflare Stream.
I led five teams (4 managers, 30 engineers) developing Enterprise
software to make big data available to all of
Netflix:
- Web portals
- Data API
- Notebooks
- Reporting & Analytics
- Solutions.
I led development of a cloud-based pipeline for globally distributed
animation production based on a microservice infrastructure with
distributed storage, for the Netflix Animation Studio.
I managed three teams executing full-stack development of camera,
editing and effects for YouTube.
- Led development of the creation flow for the global launch of YouTube Shorts on iOS and Android, a product used by over a billion people.
- Led development for the back end of YouTube’s editing and effects system.
I was a team Lead and Software Engineer developing the first version
of Cobalt: a high-performance, small footprint
HTLM5 rendering engine written in C++ that powers the YouTube app on
living room devices, now installed on many smart TVs, games consoles,
set top boxes, etc.
I was a founding member of a seed-stage startup in the social
photography space.
- Specified, designed and implemented a cross-platform image analysis and processing system, written in C++/OpenGL, running on iOS, Android, MacOS and Linux.
- Assumed the role of Director of Engineering and led the team using an Agile methodology.
- Helped bring our product to market on all platforms within 7 months of first line of code and grow the user base to over 100,000 users within 2 months of release.
- Took over as Head of Android, and continued Android development and support for all versions after the initial release.
- Submitted a provisional patent application for Heirloom’s imaging technology.
I was elected to serve on the board of the
[VES(https://www.vesglobal.org/) for two 2-year terms.
- Helped execute the Board’s mission of furthering the art and science of visual effects.
- Helped organize the Bay Area awards nomination events.
- Helped organize screenings, panels and events.
- Moderated and participated in panel discussions.
I supervised CG lighting and effects on blockbuster feature films.
- Led teams of around 20 artists/scientists working on high-profile projects under hard deadlines.
- Developed ILM’s water rendering pipeline.
- Helped develop ILM’s effects simulation pipelines.
- Oversaw R&D on a major rewrite of ILM’s water simulation engine.
- Participated in development of ILM’s core rendering technologies.
- Wrote the chapter on fluid simulation for ILM’s most recent published book.
- Published papers and presented at conferences.
- Worked on ILM patent submissions.
- Took part in the performance review, interview and hiring processes.
Education
Get in Touch
Responses not guaranteed, but if you’re nice, I’ll try to get back to you.